Public Relations

This is a good, worthwhile book concerning the managerial dimensions of public relations and communication practice. Study of the various chapters will provide knowledge and deepen application of skills in this field. I welcome its inclusion within the arsenal of literature in the public relationsh domain.
-Professor Philip J. Kitchen, Brock University, Canada

This new text, with contributions from communications leaders in the UK and the US, is expertly compiled by Danny Moss and Barbar DeSanto. The chapters explore the need for an improved connection between communcations and modern practices of management, strategy and leadership, arguing that communications has failed to make headway in strategic management because practitioners are rarely schooled in management disciplines.
-Sally Sykes, Health and Safety Executive, UK

students read free to downlaod articles. -- David Van Bennekom * drupal *
some great material - although heavy going at times, and short of visuals -- Dr Daniel Valentine * drupal *
I′ve adopted this book as recommended reading - provides a really good background/insight into public relations and the managerial perspective -- Dr Julia Jahansoozi * drupal *
A useful book to provide students with a more indepth view of public relations. -- Miss Katie Angliss * drupal *
The book is used as supplementary reading with selected chapters. The content is suitable for students with some knowledge with public relations. -- Miss Olivine Lo * drupal *
An important contribution to the growing debate about the importance of corporate communications and the role of PR -- Mr Adrian Roxan * drupal *
A well written book! Extremely insightful! Public relations has been effectively explored. -- Mr Amer Shehzad * drupal *
This will now be an essential/key reading for a new 4th year module starting in September 2012.
Excellent balance of theory and practice from a management perspective -- Mr Grant Thoms * drupal *
Thorough and highly informative. Excellent as aan addition to the range of reading we offer our students at level 5. -- Mr Ian Lamond * drupal *
It is an excellent book that approaches PR from a most needed point of view/perspective. I would not hesitate to recommend it to colleages designing a PR course. -- Mr Manuel Hernandez * drupal *
Very good overview of public relations from a managerial perspective. -- Mr Michael Parsons * drupal *
With such a priority being attached to developing professional practice, this book is a valuable look at PR′s role in management, and as a manager of a burgeoning sector. A wide range of relevant and insightful contributions. -- Mr Paul Simpson * drupal *
Will be considered for next year for PR-students on year 2. -- Mrs Camilla Nothhaft * drupal *
Good broad perspective on PR, good managerial viewpoint. Especially useful chapter on ethical decision making which will be my area of specialism on the course. -- Ms Alison Theaker * drupal *