Bush versus Kerry
A Functional Analysis of Campaign 2004
William L Benoit author Kevin A Stein author Sumana Challopadhyay author John McHale author
Format:Hardback
Publisher:Peter Lang Publishing Inc
Published:13th Mar '07
Currently unavailable, and unfortunately no date known when it will be back
Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages – for example, television spots, debates, webpages, and acceptance addresses – and media coverage of the campaign.
ISBN: 9780820486758
Dimensions: unknown
Weight: 600g
272 pages
New edition