Social Marketing Casebook

This casebook is another first-rate addition to the growing armamentarium of seminal works in social marketing for both practitioners and students. It effectively combines theory and frameworks with detailed case studies that make concepts and tools much more than academic exercises
Alan R. Andreasen
Professor of Marketing, Georgetown University

Good marketing builds on what has been learned by others and this publication, with its case studies, offers a great way for social marketers to accelerate their learning by borrowing from the experiences of others
Iain Potter
CEO, The Health Sponsorship Council, New Zealand

Not enough in book to cover entire course. Will return if you desire.
PM -- Dr Phylis Mansfield * drupal *
This book should be used together with other text books. The presented cases is very useful to test the student′s idea about their social marketing skills. However, as the world changing, ou should adjust some information before distributing to students. -- Dr Teerasak Jindabot * drupal *
Fantastic for providing supplemental resources to students! -- Dr Yioula Melanthiou * drupal *
This is an ideal book for students to get a feel for the various social marketing projects that have already been implemented. My students have to do group project, creating a social marketing campaign for a social cause: this has been essential reading for them. -- Mr Alan Shaw * drupal *
An excellent useful book which provides detailed cases studies for students and practitioners. -- Mr Michael Parsons * drupal *
This text provides both a theoretical and a practical perspective on social marketing and the wider social issues. The short format and current case studies are an excellent tool for small group discussion and theory application. The structure of the text makes it an ideal staff and student text and facilitiates independent learning. -- Mr Paul Matthews * drupal *
We will be adopting this book as an optional text book. The cases in this text are a great supplement to the material we present in our course and will give the students a way to explore topics more in depth. -- Ms Lea Pounds * drupal *
The book is very well written and very easy to read.
It has many case studies presented in a plain way, but with a comprehensive wide scope.

-- Professor Armando Mendes * drupal *
I work a lot with healthcare managers and doctors who try to create awareness for treatments or how to prevent certain diseases. This book helps me a lot to give them a hands on approach to get their message across. The vignettes are also helpful in order to support my teaching. -- Professor Barbara Stoettinger * drupal *