Cambridge Handbook of Nonmarket Strategy in a Global Context

A multidisciplinary guide to successfully managing geopolitics, social challenges, and corporate legitimacy through nonmarket strategy.

A comprehensive 360-degree guide to nonmarket strategy. Supporting researchers, students, and practitioners, this essential handbook navigates global uncertainty, geopolitical tensions, and societal challenges such as ESG and AI, offering proactive solutions for managing corporate legitimacy in a volatile world.As geopolitical tensions, digital proxy conflicts, and social divisions around DEI and ESG intensify, the Cambridge Handbook of Nonmarket Strategy in a Global Context provides a strategic, proactive roadmap for maintaining corporate legitimacy. Offering a comprehensive 360-degree perspective, the handbook examines how businesses can successfully navigate today's uncertain socio-political environment. Covering cutting-edge topics such as AI and digital disruption, CEO activism, and grand challenges including climate change, it bridges complex theoretical perspectives – such as institutional theory – with practical applications for strategy consultants and practitioners. Featuring contributions from leading experts across six continents, the handbook addresses the unique challenges facing both advanced and emerging economies. Drawing on perspectives from political science, law, sociology, and international relations, this is an essential resource for mastering the evolving interplay between business, policy, and society.