Social Media Marketing

Feedback: The structure of the course is clear, with sufficient supporting materials -- Yi Xiao * Website customer feedback *
Feedback: It is a clear and information-rich volume, offering theoretical insights and practical and useful guidance for a future career in social media marketing. -- Lepore Miriam * Website customer feedback *
Feedback: Relevant and updated information for the digital marketing modules I am teaching. -- Akcay Ediz * Website customer feedback *
Feedback: This book forms the backbone of the module, it is required reading. I make use of the quizzes on Moodle, and use some of the slides provided too. -- Liz Cable * Website customer feedback *
Feedback: The book is a comprehensive guide to social media marketing. It is an invaluable resource for both aspiring marketers and professionals alike.

I liked how the subjects are organized and the thorough exploration of the subject matter. Each chapter builds upon the last, guiding readers through  social media marketing with precision and clarity. Concepts that may seem daunting at first are broken down into digestible chunks, ensuring that readers of all levels can grasp the material without feeling overwhelmed.
Furthermore, the inclusion of case studies adds a layer of practicality that sets this book apart from others in its genre, and helps readers gain valuable insights into the strategies and tactics that drive results. 
I also appreciated the supplementary materials provided, such as the question bank and PowerPoint slides for educators.  -- Hatem Mona * Website customer feedback *
Feedback: good overview book -- Carmen Horn * Website customer feedback *
Feedback: Clear and well structured text book that will support students learning -- Claire Riches * Website customer feedback *
Feedback: This coming year, I′m going to start by using a chapter or section or two with my students and see how they like it. I may consider using it as a key text the following year. 

This textbook′s content is appropriate for my students and my course. I appreciate the way that concepts related to social media and marketing are introduced, broken down, and applied, and I like the references and case studies (especially the diversity of case studies at the end). 

If there is a 6th edition of this textbook, I would encourage the author to think about breaking the content up into shorter chapters, if possible.
  -- Greg de St Maurice * Website customer feedback *
Feedback: This will be more a book I recommend to students for their master thesis about social media. It provides a nice overview of social media platforms and their application. -- Marie-Isabelle Muninger * Website customer feedback *