Nigerian Media's Artificial Intelligence Revolution
Transforming Communication Teaching and Practice
Abdulgaffar Olawale Arikewuyo editor Lambe Kayode Mustapha editor
Format:Hardback
Publisher:Taylor & Francis Ltd
Publishing:15th Sep '26
£171.99
This title is due to be published on 15th September, and will be despatched as soon as possible.
Artificial intelligence (AI) is rapidly transforming communication and media sectors around the world, but much of the global academic literature on this remains Western-centric.
Nigerian Media's Artificial Intelligence Revolution provides an in-depth, multi-sectoral analysis of AI’s influence on Nigerian media and communication ecosystems, bridging the gap between global AI discourse and localised realities. AI technologies are already reshaping Nigerian journalism, public relations, advertising, marketing, media education, and youth-driven entrepreneurship. Motivated by the rapid, uneven, and often ethically complex integration of AI in professional practice and pedagogy, this book provides an indigenous, empirically grounded, and forward-looking account of what is happening on the ground. It first investigates the field of journalism, then public relations, advertising, and marketing, before concluding with reflections on media education, assessing curriculum design, AI literacy, and the preservation of indigenous knowledge systems through AI-assisted language translation. Across these sections, the central objective is to highlight the ethical, educational, professional, and entrepreneurial implications of AI integration in a rapidly digitising African society. Going beyond critique to provide actionable strategies for curriculum development and ethical adaptation, this book argues that Nigerian institutions can lead, and not just follow, in AI transformation.
Nigerian Media's Artificial Intelligence Revolution will be an important read for researchers working on media, communication, and education, both in Nigeria and in Africa more broadly.
"The book highlights the interrelationship between theory and the application of artificial intelligence in teaching and professional practice. It demonstrates how artificial intelligence applies to various aspects of media practice, including content generation, data analysis, and the coverage of specific issues by selected Nigerian newspapers. It further emphasises that artificial intelligence offers significant opportunities for integration into public relations, particularly in enhancing communication strategies and strengthening client engagement."
Charles Obot, Professor, and Head, Department of Film and Multimedia Studies, Faculty of Communication and Media Studies, University of Uyo, Uyo, Akwa Ibom State, Nigeria.
"This book explores the evolving reality of artificial intelligence and its transformative impact on Nigeria’s media and academic landscape, alongside the opportunities and challenges it presents. It provides deep insights into the potential of artificial intelligence while addressing critical ethical concerns. As a result, it stands as a valuable resource for scholars, practitioners, and students navigating Nigeria’s rapidly evolving digital environment and artificial intelligence-driven future."
Ayodele B. Joseph, Professor, and Director, Centre for Digital Divide and Social Informatics, Kaduna State University, Kaduna, Nigeria.
"This book offers contemporary academic perspectives on how artificial intelligence is altering media practice and the broader field of communication in Nigeria. It equips scholars, practitioners, and students of communication with the tools they need to navigate the artificial intelligence landscape and to apply its capabilities effectively in both academic and professional contexts."
Adelabu Omowale, Professor, Redeemer’s University, Nigeria.
"This book stands as an essential resource for media scholars and professionals. It presents a robust theoretical framework for the use of artificial intelligence and outlines practical strategies for harnessing its potential. It also highlights the challenges that media scholars and professionals face in deploying artificial intelligence tools within their practice, while critically engaging with the ethical issues surrounding its use."
Tokunbo Adaja, Professor of Journalism and Media Studies, and Dean, College of Postgraduate Studies, Joseph Ayo Babalola University, Ikeji Arakeji, Osun State, Nigeria.
ISBN: 9781041242574
Dimensions: unknown
Weight: unknown
192 pages