Public Relations

L’Etang reinvents the textbook genre in form and content while simultaneously investing it with élan and serious fun in a reflective and theoretically informed fashion. Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims. -- David McKie
At long last fills a void in the landscape of text books on public relations theory and practice. This book is of immense value for students embarking on a public relations programme of study at the undergraduate or postgraduate level... The book’s core strength is that it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study. -- Julia Jahansoozi
Interesting collection of up to date and relevant essays. Useful intro to key theories and concept both for more experienced undergraduate students and for graduates new to PR. -- Dr Mafalda Stasi * drupal *
This book is very good. However, I can not adopt it for PR Management course. I think this book is better for postgraduate (i.e master and PHD studies) for resource. -- Dr Ozlem Alikilic * drupal *
Very good textbook. Already in the recommended texts for research works and final courses thesis.
I have ask my library to purchase it for students. -- Miss Sonia Sebastiao * drupal *
A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students. -- Mr Chris Rushton * drupal *
Jacqui L′Etang made a fantastic book, showing PR from totally different aspects as I learned it in the 70s. -- Mr Denes Csehy * drupal *
The critical approach taken in Jacquie L′Etang′s book is refreshing in the field of public relations. L′Etang restores academic confidentiality with this book, which I highly reccommend to lecturers and students at University level classes. The book truly expands the ideas of what′s at stake in Public Relations, and provides a solid basis for new generations of innovative PR students and practitioners. Well done! -- Mr Magne Kolstad * drupal *
A useful overview of the subject that is easily accessible for undergraduate students studying PR and promotional culture. -- Mr Oliver Carter * drupal *
For MA-level students as well as researchers within communications studies, this is an essential work. -- Mrs Anna karina Kjeldsen * drupal *
A valuable text on public realtions theory, written in a clear accessible to a student style, introduces main concepts and theories on public relations in a provoking and critical thinking stimulating manner. -- Mrs Beata Kviatek - Simanska * drupal *
An interesting and useful resource for students of Public Relations. The book contains varied exercises and suggestions for further reading as well as discussion of concepts, so will achieve and maintain the interest of its readers. -- Mrs Chris Hall * drupal *
Key resource for new MSIn3002 marketing Communications course -- Mrs Jane Burns-Nurse * drupal *
Jacquie L′Etang′s ′Public Relations; Concepts, Practice and Critique′ encourages students to engage in critical thinking from the first pages. The book assists students with key public relations concepts and challenges students to exam communication management from an array of perspectives. It comes highly recommended. -- Mrs Stephanie Goodwin * drupal *
An excellent text for encouraging students to think critically about key Public Relations issues. Not only does it help students to develop a deeper appreciation of Public Relations, it also helps them to develop valuable learning skills. -- Ms Amanda Coady * drupal *
Liked the reflective practice approach. -- Ms Bonnie McEwan * drupal *
An excellent collection of theories applicable to current and future practicioners, with useful chapter end summaries via key questions. Excellent for students of PR interested in current concepts. -- Ms Hazel Westwood * drupal *
The book is a must for any PR/Communications programme as the author is a highly respected academic. -- Ms Meriel D'Artrey * drupal *
Excellent text -- Professor Daniel Valentine * drupal *