Media Research Methods
Understanding Metric and Interpretive Approaches
Format:Paperback
Publisher:SAGE Publications Inc
Published:16th Nov '11
Currently unavailable, and unfortunately no date known when it will be back
Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book takes the reader through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches. The text lays down a strong foundation in empirical research and problem solving, addressing metric topics of hypotheses, sampling, statistics, survey and experimental protocols and interpretive topics of textual analysis, coding, critical engagement and ethnography. A special chapter at the end of the book is a helpful guide for those readers who aspire to a research and analysis career.
Found another methods book better suited to my purposes. -- Dr Adrienne Shaw * drupal *
I hadn′t used it at first because another one I reviewed seemed easier and offered a more general overview. The thoroughness of this one is better suited to my needs. -- Dr Adrienne Shaw * drupal *
This book is well written, and it nicely explains the process of researching media from the idea, asking questions, ways to find answers, and appropriate methods for researching media. The book also has two appendices that will be a very valuable help to students conducting research in media studies. However, it will also be useful to our business and PR students due to its writing style and the fact it encompasses both quantitative and qualitative research methods.
-- Dr Martina Topic * drupal *
Media Research Methods: Understanding Metric and Interpretive Approaches is designed for the reader who has some knowledge on doing research and is ready to use this knowledge to design a project. This book provides sufficient details about quantitative and qualitative research methods and is filled with examples from field. This clearly written and user friendly book describes research methods in enough detail for students. I found James A. Anderson’s book essential for courses on media research methods as well as other courses in Communications. -- Dr Sermin Tag Kalafatoglu * drupal *
I recommend this book to students taking thier first steps into research as well as to those who are embarking on projects such as dissertations or writing their first papers. Very easy to read and understand: highly useful. -- Miss Angela Rainey * drupal *
An excellent compliment to the other sage publications on the Media Effects topic. -- Mr Kenneth Sloane * drupal *
A good book for advanced research on our MA programme. -- Mr Philip Cowan * drupal *
This is clearly written and a timely text that meets the needs of those researching using different media. The "What′s It All About?" sections at the beginning of each chapter are helpful to the novice, who might need more signposting to guide their understanding. -- Mrs Lyz Howard * drupal *
Language and topics too sophisticated for undergrad course. -- Nancy Worthington * drupal *
ISBN: 9781412999564
Dimensions: unknown
Weight: 790g
464 pages