Social Media Marketing
Format:Paperback
Publisher:Sage Publications Ltd
Published:27th Nov '23
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£153.00(9781529623826)
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
The textbook is the best one (by far) of the 4 or 5 I have inspected. I will adopt the textbook as soon as my school activates this new course . . . -- Eric Siebert
The structure of the textbook is clear, with sufficient supporting materials. -- Dr Xiao Yi * drupal *
This book forms the backbone of the module, it is required reading. I make use of the quizzes on Moodle, and use some of the slides provided too.
We have used this book since 2nd or 3rd edition. -- Ms Liz Cable * drupal *
ISBN: 9781529623819
Dimensions: unknown
Weight: 820g
464 pages
5th Revised edition