Social Media Marketing
Theories and Applications
Format:Hardback
Publisher:Sage Publications Ltd
Published:29th Apr '21
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£61.99(9781529720822)
Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing.
Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.
This text is essential reading for all marketing students, researchers and practitioners today.
This textbook has been written from the academic and professional perspectives of social marketing. It explored new concepts, terminologies and strategic formulations required in the emerging field of social marketing. It seeks to provide comprehensive knowledge as well as offer practical insight in the subject area. This textbook is recommended to students, academics and professionals, desiring to secure expertise social marketing. -- Dr Felix Nana Kofi Ofori * drupal *
student research projects -- Mrs Jane Joyce * drupal *
ISBN: 9781529720815
Dimensions: unknown
Weight: 730g
312 pages
3rd Revised edition