Strategic International Marketing

I think the book is needed as it would appeal not only to marketing students but strategic students.  -- Dr Mark Ojeme * Desk research *
The proposal maps very well to the content of the International Marketing (IM) Course I teach. I also think the diagnostic tools for instructors and to be applied via group projects would be very useful and set this book apart from others. 

If written well I would use it as my main textbook. The writing and actually delivering the proposal will be critical for the book’s success.

-- Aysegül Özsomer

I think it has a lot of features other textbooks would have too, which is not bad at all, as it is a structure that has proven successful and is learnt by now. In certain chapters it goes beyond what you would find in a conventional IM textbook, which is commendable (e.g. competition, international pricing, etc.)

-- Barbara Stöttinger

This book seems quite comprehensive and does cover several current topics. It closely maps onto my course content (international market analysis), although I don’t think I can cover nearly as many topics over the course of a semester.

-- Chun Zhang

There is definitely a gap, especially texts that use more examples of companies and contexts other than Europe or the US – Australasia and Oceania. The proposal is very closely aligned and contains a good coverage of this interdiscipline. 

Strengths:

1.Wide scope of its coverage

2.Potential Covid-19 relevancy and timing of its publication

3. Authors have a high status as researchers in this field.

-- Dr. Andrea Insch
There are many international marketing textbooks on the market and in order to find a room in the marketplace for this book, I think the strategic focus is key. This is what could differentiate this text.  -- Alexander Josiassen