Product Discovery Thinking

A highly practical guide for building products with AI, without losing the human touch.
Jamie Barlett, bestselling author of How to Talk to AI: (And How Not To)

A refreshingly honest guide to discovery, blending human judgement, mindset shifts and practical tools. It reshaped how I think about risk, ideas and the messy politics of product work.

Harpal Lidder, VP, IIBA Toronto and Business Analyst, MiWay

An essential guide to the product discovery mindset for solution builders. It proves that moving beyond copy-paste frameworks is key to deeply understanding client problems and delivering bespoke outcomes.
Jahanger Hussain, Director of Product Solutions, Decoded

Regardless of what you do for a living, if your work involves generating and/or evaluating ideas and making better decisions involving ‘people, problems, and possibilities’ then I would highly recommend this new book. Filled from start to finish with engaging and entertaining storytelling, powerful real-life business examples, a wealth of valuable tips, and a host of whimsically creative visuals, this innovative book will capture and hold your attention. From the first page to the last as you ‘discover’ how to better leverage your human skills and maintain your humanity in a world wherein it sometimes feels like the robots are taking over.
Todd Cherches, CEO and Executive Coach, BigBlueGumball, adjunct professor, NYU and Columbia University, and author of VisuaLeadership

A book that should be on every IT professional's shelf. It reminds us that technology is a means to solve problems, not an end in itself, and shifts our focus from solutions to understanding both the problems and the dynamics that shape successful outcomes. Ackoff's classic elevator example captures this perfectly, while the authors' practical experience provides techniques readily applicable to real-world challenges.
Daniele Gianni, Enterprise Architecture, Service and Project Management, EU Agency

An insightful and highly practical guide that moves beyond frameworks to the mindset, behaviours and culture needed for valuable continuous product discovery. One you’ll return to throughout your product career.
Annie Birchall, Lead Product Manager and Digital Transformation Specialist, Methods, an Alten Company

In a world besotted with technology, outcomes and speed Product Discovery Thinking is a book built on the three key factors to creating great products which are people, problems and possibilities. It is a step-by-step guide, informed by decades of experience and deep research, that is easy to apply to any situation, company or category.
Rishad Tobaccowala, Author of Rethinking Work, and Former Chief Strategist and Growth Officer of Publicis Groupe

So much is written about product discovery, but Product Discovery Thinking's refreshing honesty is what finally makes it land. Evidence-based decisions are one thing; having the backbone to say no when the evidence tells you to is another.
Annie Moss-Quate, Founder of Product Assembly, and Senior Consultant Product Manager at Herd

I can't think of a better person to lead a product discovery journey than Paddy, building foundations, providing the tools and leading onwards to mastery in an ever changing world. I loved Paddy's narrative and Grant's visual style: a perfect product package.
Ben Walder, Author of The Visual Agile Coach Playbook, Enterprise Change Leader

Product Discovery Thinking is arriving at an excellent time where there is a need for organisations, not just agile teams, to recognise the importance of human intelligence and human-centric roles in the age of AI. A highly recommended read for product teams, business partners and leaders.
James McConnell, BCS Accredited Trainer, AI Pathway, Duco Digital Training

Product Discovery Thinking is fantastic. It’s accessible, well researched and full of relatable examples. It highlights practical models and shows that discovery and creativity still need structure and discipline.
Christina Lovelock, Tech Author and Director of Catch 22 Consulting Ltd.

From spotting real problems to reading stakeholders and asking sharper questions, Paddy turns discovery into a practical toolkit any product role can use immediately, a genuine playbook, not just theory.
Erivan de Sena Ramos CBAP PMP, Business Analysis Lead, Esri Australia

As AI accelerates output, the real risk we face is building the wrong things faster. Paddy has spent years teaching teams to slow down and ask better questions first…and this book proves it.
Vincent Mirabelli CBAP MBB PMP, Principal Research Director at Info-Tech Research Group, and President of the IIBA Toronto Chapter

Clear, practical and very human, this book turns product discovery from a buzzword into a daily practice for anyone who needs to understand users and find the most fitting solutions.
Iurii Gomon CBAP® CSPO®, Founder, The Passionate Business Analyst

Product Discovery Thinking is a rare book that successfully combines strategic thinking with practical action. Packed with real-world stories, proven frameworks, beautiful stories, powerful analogies, compelling visuals, practical templates, and hard-earned lessons, Paddy Dhanda distils decades of experience into an essential guide for anyone seeking to turn ideas into valuable outcomes. An outstanding work of deep thinking, expertise, and craftsmanship.
Boby Jose, Author of Test Automation: A Manager's Guide, and Test Strategy and Transformation Leader