Marketing

Excellent background reading for advanced level students in marketing to gain thorough grounding in marketing theory -- Adam Raman * drupal *
An excellent and accessible overview of the key topics in marketing management and market research, from a critical perspective. Clear, well-written and engaging. -- Dr Alon Lischinsky * drupal *
I′m recommending this as supplemental reading for the new second year in marketing course to begin October 2014 -- Dr Andrew Whalley * drupal *
Here this has been linked to the incorrect course, this will be used as recommended reading in my ′Current Issues′ module.

There are very few textbooks which take a critical approach to marketing, most simply present standard threories, albeit in slightly different ways. Such a book was long overdue - it complements general text books very well, and reduces the effort of collating more critical, analytical material from journals. -- Dr Antje Cockrill * drupal *
A great and necessary book, useful for students without lacking in theoretical depth. This will be for quite a while a standard book for every marketing discussion that dares to go beyond Kotler. -- Dr Matthias Bode * drupal *
Excellent textbook, though a bit too abstract at times for MBA-level students. -- Dr Miriam Garvi * drupal *
Well-structured, readable, and comprehensive treatment; useful learning activities; glossary an important addition. -- Dr Niklas Woermann * drupal *
A very current marketing textbook with relevant case studies and useful insights. -- Dr Rosemary Burnley * drupal *
A very interesting and needed assessement of marketing -- Miss Susanna Molander * drupal *
A very insightful text that provides an excellent critical framework for evaluating marketing practice. High level for undergraduate, though for more advanced students, it is certainly a text that will ′make them think′. -- Mr David Cockayne * drupal *
An interesting book, though fairly ′heavy′ for the UG student cohort that it would target. -- Mr David Peck * drupal *
A different approach and well received by students as recommended reading.
Stimulated lots of useful tutorial discussions. Will keep on reading list -- Mr Graham Webb * drupal *
This whole text helps students recognise marketing conventions and think more critically about marketing theory and practice - very important since many of them will go onto become practitioners themselves. -- Mrs Caroline Walsh * drupal *
This text book looks at marketing from a different angle which is refreshing. However, the books are required for a first year course and I think it would be better to have a more traditional approach. However, I will include the book as additional reading.
Although the cover is inviting the text and greyness of print inside the book does make it a little drab and uninviting! -- Mrs Hilary Bishop * drupal *
A useful reference book that supports key themes. -- Mrs Laura Castles * drupal *
An accessible reader which informs and deepens students′ interest in critical marketing studies. -- Ms Jonquil Hinson * drupal *
the level of the book is too high for the expected three year students -- Ms Nerea Etura Luque * drupal *
Interesting theoretical discussion ! -- Professor Anne Leinovaara-Matomäki * drupal *
Excellent text -- Professor Daniel Valentine * drupal *
A refreshingly critical perspective on a discipline that typically takes itself far too seriously -- Professor Lars Binckebanck * drupal *
The approach taken by the book is not exactly useful for an introductory course, but the text is very informative and might be extremely helpful at a graduate/MBA level. -- Professor Ryan Eanes * drupal *