
BEYOND THE DARK ARTS: ADVANCING MARKETING AND COMMUNICATION THEORY AND PRACTICE
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Jian Xu is an associate professor in communication in the School of Communication and Creative Arts at Deakin University, Australia.Glen Donnar is a senior lecturer in popular culture and Asian media and culture in the School of Media and Communication at RMIT University, Australia.Divya Garg is a lecturer and subject coordinator in the School of Culture and Communication at the University of Melbourne, Australia.